Now in its fifth successful year, the competition serves as a dual-purpose initiative, fostering awareness about infant health and promoting the special bond between parents and their babies, all while recognising outstanding participants.

Hosted on the company’s vibrant social media platforms, the contest encouraged parents to share culturally inspired pictures of their babies. With an impressive reach of over five million users within three weeks, the competition garnered widespread acclaim on social media. As the event concluded, participants expressed gratitude for the initiative and praised its fairness and transparency.

Oluwatosin Ajayi, mother of Ririoluwa Ajayi, the first prize winner, expressed her excitement and appreciation, stating, “We are excited and thankful. Winning a cash prize in this challenging economy is an amazing feeling. My sincere appreciation goes to the Avon HMO team for this initiative and for ensuring that the competition was fair and transparent.”

Damilola Ekujumi, the mother of the first runner-up, Oluwafirebomi, echoed similar sentiments, describing the win as a pleasant surprise despite her late entry. “We came second, and it’s amazing. We weren’t expecting anything because it took a while before I decided to participate, but it was worth it,” she said.

Adesimbo Ukiri, the CEO of Avon HMO, emphasised the increased participation in this year’s contest as a testament to the brand’s growth and relevance in Nigeria’s healthcare sector.

Reflecting on the journey of the Avon Baby campaign, Ukiri noted, “It’s amazing to see how this competition has grown over the past five years. When we launched the Avon Baby campaign, we weren’t sure of what to expect. However, its performance encouraged us to make it an annual contest, and subsequent editions have succeeded exponentially. For us, this competition is one of our main platforms for expressing our commitment to mothers and babies. At Avon HMO, maternal and infant health are key focus areas, and all our family plans provide cover for antenatal services, delivery, and immunisations.”

First published on Pulse.ng

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